Creative thinking.
Practical business sense.

Kelly Schexnaildre · Founder & Strategist

With over 20 years in food service and CPG, Kelly Schexnaildre is a seasoned entrepreneur and operator who built Merfs Condiments from scratch—writing original recipes, building and operating an FDA-registered manufacturing facility, developing distribution networks, expanding into international markets, and securing 700+ restaurant placements across the western United States with no outside capital. From product development and manufacturing to marketing, sales, and distribution, Kelly has done it all. Their approach was hands-on from the beginning: building wholesale relationships through years of cold calling and growing the brand across the United States and Canada.

Kelly serves as Entrepreneur in Residence at The Idea Village in New Orleans and as a mentor with StartOut, working directly with founders navigating the early stages of building their businesses from the ground up.

At Business Boi Studio, Kelly brings that experience to marketing and financial strategy—helping restaurants and service-based businesses strengthen their digital presence through Meta ads, content, social media, and websites, while helping emerging CPG brands understand their costs and price their products for profit across sales channels. Through hands-on consulting and practical digital tools, Kelly makes the complicated parts of running a business easier to understand and act on.

As a lifelong entrepreneur who has built a consumer product business from a kitchen to hundreds of restaurant menus, Kelly understands what small business owners actually need: more than a polished brand or a spreadsheet full of numbers. They need marketing that serves the business, pricing that supports growth, and a clear understanding of what comes next.

When they’re not working, you can find them riding their bike, lifting weights, reading, hanging with friends, and cooking.