[ Services / 04 — CPG Pricing ]
Great product.
Now make the numbers work.
Pricing strategy, practical spreadsheets, and hands-on guidance for emerging CPG brands—so you can understand your options before making your next growth decision.
Who it's for
Consumer packaged goods brands within their first five years—selling direct, through ecommerce, wholesale, or considering a new channel.
Sound familiar?
Situations founders often find themselves in.
- 01You want to expand but can't confidently work through the numbers.
- 02Your price feels too high, but you don't know what you can change.
- 03You're selling, but you're not paying yourself.
- 04You don't know whether the next channel makes financial sense.
These are common situations, not client quotes. None of them means you've done something wrong—most founders were never handed a clear way to see the numbers.
Questions we explore
What we work through together.
- Q1What are your costs?
- Q2What do different pricing scenarios mean?
- Q3How do the economics change by channel?
- Q4What needs to be true for growth to make sense?
One unit, one channel
A simplified illustration of the questions—not real figures or advice.
Approach
How we help.
Education
Plain-language explanations of the numbers behind your product, so the decisions feel less like guesswork.
Scenario modeling
Looking at different prices, costs and channels side by side to see what each option could mean.
Practical tools
Spreadsheets you can keep using after we've worked through them together.
Personalized guidance
Talking through your specific situation and your options for what comes next.
↳ Note What's included, fees and timing are scoped with you.
This is pricing strategy, not bookkeeping, tax, investment or CFO services. Price is one lever among many—changing it won't on its own fix demand or how fast product moves.
Ways to get help
Choose your path.
With guidance
Personalized consulting
Work through your numbers together, with guidance on your specific product and channels.
On your own
DIY pricing tools
The Product Pricing Toolkit is in the works. A practical spreadsheet and guide to help you compare pricing scenarios and understand what they mean for your business.